Brand Brand Brand New loan originator- Lion Lender

Brand Brand Brand New loan originator- Lion Lender

Influenced because of the popularity of electronic banking institutions like Revolut and N26 the group of committed experts has added their savings that are own capital to start out Lion Lender.

The core team consist of specialists who’ve substantial experience with finance, IT, marketing, company development, information protection and appropriate. These are typically originating from worldwide banking institutions, major regional IT businesses, fin-tech company, and electronic marketplaces. Lion Lender may be the first rung on the ladder to produce an electronic digital bank in Russia.

Their objective is always to raise the monetary literacy regarding the neighborhood populace. Every person need to have effortless and access that is convenient economic solutions without borders – global, and comprehend demonstrably most of the advantages and dangers of lending options.

The business had been launched in 2018. Since that time the group ended up being taking care of IT-system, marketing research, item development, etc., plus in 2019 the entity that is legal procedure company had been founded and product product product product sales had been launched. Presently, the team comes with 28 specialists. The mortgage profile during the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is definitely a brand that is unusual for the business in Russia. The overwhelming most of the MFIs brands in Russia are attached to ‘cash’ or ‘money’. The group chose to make use of the European approach in operating the company and branding. More over, the scientists unearthed that prospective clients aren’t responsive to the business title within the short-term loans market. It’ s most critical to possess an excellent item and exemplary advertising. Lion as an icon of security, self- confidence, and obligation, that will be essential whenever using cash.

How it operates?

The entire process of acquiring new customers is very directly ahead- the customer that is potential for short-term loans on the internet and sees an advertisement on the internet then extends to Lion Lender’s site.

Then your customer can decide the mortgage quantity as well as the loan term they want. The payment terms are visible right away. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then utilizes its CRM that is own system outside integrations for operating the scoring model.

The databases that are external ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to come to a decision for the application for the loan approval. In the event that loan is authorized, the customer should signal the contract with the electronic signature and from then on, the mortgage is provided in moments towards the client’s bank card or account. All of the procedures simply simply simply simply take not as much as 20 moments for brand new customers and also a shorter time for consistent consumers.

The advanced IT system by having a outside scoring model enables approving loans simply to accountable borrowers. Also repeated consumers feel the scoring system once again. The scoring model is peaceful conservative and rejects significantly more than 90% of new applications and over 15% of duplicated applications. Lion Lender intends to keep up with the stability between your high development of their company plus the loan profile quality later on. But, as soon as the loan defaults, Lion Lender utilizes certified debt collectors to have the loan back and minimizes the losings. =


Presently, Lion Lender has almost 10K customers. The mark market is individuals over 30 with family members, whom knows whatever they require cash for, just how much as well as for just how long. They don’t make an application for the most or even for a maximum term which leads to spending the mortgage straight right back reliably as well as on time.

The customer that is typical a household man/woman, 33 yrs old with typical earnings around EUR 550, additional or maybe more training, smartphone and internet surfers. The retention price is finished 50% now. As time goes on, these are typically likely to boost the customers that are returning to 75%.

The typical income regarding the clients is very high and as a result of the selected potential audience, the standard price for Lion Lender is leaner compared to the industry average of 15.6per cent. Furthermore, the scoring system is performing its work by continuing to keep the standard price associated with borrowers low. The aim is to take care of the standard price during the level that is current since this is certainly a motorist for development in their chosen development strategy.

The item

Presently, only 1 item exists for investment- the loans that are short-term the income (under 1 month). The attention price is managed by the Central Bank of Russia, the mortgage price is restricted as much as 1% per(up to 365% p.a.) day. That is based on the competition.

Presently, the group is working constantly to offer the chance to provide our customers additional solutions like money-transfer, P2P opportunities, longterm loans with installments and application that is mobile.

The loan that is average brand brand brand new clients is about EUR 140, together with normal loan quantity for perform clients is EUR 210. The absolute most regular loan purposes are spending money on bills and for household shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, so it’s extremely important to possess a business model that is solid. The key rivals will be the solutions which have the exact same 100% online model as Lion Lender and such young businesses which joined the marketplace recently and currently achieved quite high brand name understanding, for instance, organizations like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Regional legislation is the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5per cent a day to at least one% per pay recently and issued new legislative initiatives which are beneficial to clients but result in the micro-financing company more complex.

As a result of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the regional business, but when it’s accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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